Follow Us


Join the Carroll Realty Newsletter,
All Things Real Estate

logo

San Diego Real Estate Market Forecast 2025: It’s A Rental Market, & Learn About Buyer Interests

Elizabeth Murphy • Oct 01, 2024

As we look ahead to 2025, San Diego’s real estate market shows no signs of slowing down. The city's dynamic economy, coastal allure, and limited inventory continue to make it one of the most competitive markets in the U.S. Whether you're buying your first home, investing in rental properties, or planning to sell, understanding the upcoming trends will be crucial to making the best decisions. Here's a look at what to expect in 2025.

Rising Property Prices

Home prices in San Diego are projected to continue rising in 2025, driven by a combination of high demand and low supply. The median home price in the city is expected to increase by approximately 6-8% year-over-year, keeping it firmly in seller's market territory. Coastal areas like La Jolla and Del Mar remain among the priciest, but neighborhoods like Chula Vista and Oceanside still offer relatively affordable options compared to the city's central locations.


One notable area to watch is the up-and-coming neighborhood of
East Village in downtown San Diego. This area is seeing a surge in development, with new residential projects transforming it into a vibrant urban hub. For investors looking for long-term growth, East Village could provide significant opportunities as the area continues to evolve.

Shift In Buyer Preferences

In 2025, we expect to see a continued shift in buyer preferences, particularly toward more space and flexibility. The rise of remote work has caused many buyers to seek homes with dedicated office spaces and larger yards, pushing demand toward suburban areas like Carmel Valley and Poway, where families can find more room without sacrificing proximity to the city’s amenities.


Additionally, energy-efficient homes and sustainable living features will become increasingly important to buyers. Expect a growing demand for properties equipped with solar panels, smart home technology, and eco-friendly upgrades, which not only offer lower utility costs but also align with San Diego’s environmentally conscious culture.

Opportunities in Rental Investments

The rental market in San Diego will remain strong in 2025, bolstered by a steady influx of residents moving to the area for its thriving job market and unbeatable lifestyle. For property investors, this means continued opportunities for growth, particularly in neighborhoods like Normal Heights and University Heights, which have strong rental demand due to their central locations and community vibes.


San Diego’s military presence also creates a consistent need for rental properties, particularly near
Camp Pendleton and Naval Base San Diego. Investors looking for reliable, long-term tenants may find success in these areas, where military families often seek housing.

Economic Factors Driving San Diego’s Real Estate Market

Several key economic drivers will continue to shape San Diego’s real estate landscape in 2025. The city's biotech industry, along with defense and technology sectors, remains a powerful engine for job growth, attracting skilled professionals from across the country. Tourism is also expected to rebound strongly, increasing demand for vacation homes and short-term rental properties, particularly along the coast.


Additionally, San Diego’s commitment to infrastructure improvements, such as transit expansion and housing initiatives, will play a significant role in shaping the future of the market. These efforts are aimed at alleviating the housing shortage and
making the city more accessible to both residents and investors alike.

Tips for Buyers & Sellers

For buyers navigating the competitive 2025 market, it’s essential to stay prepared. Work with an experienced real estate agent who understands the local market and can help you act quickly on new listings. Getting pre-approved for a mortgage will give you an edge in multiple-offer situations, and being flexible with contingencies could make your offer more attractive.


Sellers, on the other hand, can benefit from the strong demand and rising prices, but that doesn’t mean it’s time to sit back. With buyers becoming more discerning, especially in terms of home condition and energy efficiency, investing in strategic upgrades before listing your property could yield higher returns.

Working With A San Diego’s Real Estate Expert

At Carroll Realty, we understand that real estate decisions are some of the most significant investments you’ll make. Whether you’re buying your first home, selling a property you’ve had for a long time, or expanding your investment portfolio, we’re here to provide expert guidance tailored to your goals. With over 30 years of experience in San Diego’s real estate market, our team is dedicated to helping you navigate the trends and make informed decisions for your future.


2025 is shaping up to be another exciting year for San Diego real estate—let us help you make the most of it. Contact us today to discuss your real estate goals and see how we can help you succeed in this highly competitive market

A white building with a palm tree in front of it
By Elizabeth Murphy 17 Oct, 2024
Nestled along Southern California’s iconic coastline, Oceanside is a city that effortlessly blends beachside charm with a laid-back suburban lifestyle. Known for its pristine beaches, historic landmarks, and vibrant community spirit, Oceanside has become a sought-after destination for both residents and visitors alike. Whether you’re looking to buy, sell, or invest, here’s what you need to know about living in Oceanside and the real estate opportunities it offers.
A large house with a red tile roof is surrounded by a vineyard.
21 Aug, 2024
San Diego Real Estate Market Trends: What Homebuyers and Investors Need to Know in 2024 The housing market in 2024 may feel intimidating or out of reach, especially in a bustling area like San Diego. The region’s market remains highly competitive, with property prices on a steady upward trajectory, reflecting a seller’s market that has seen nearly a 10% increase in home values since 2023. But San Diego is also as vibrant as ever, offering exciting opportunities for both homebuyers and investors. Whether you’re looking to plant roots in this beautiful city or expand your portfolio, understanding the latest trends and knowing where to invest is crucial – because real estate is more than just a transaction, it is a step toward building your dreams and achieving financial freedom. Property Prices and Popular Neighborhoods San Diego’s diverse neighborhoods provide a wide array of options for buyers and investors. In particular, areas like North Park and South Park are seeing increased demand due to their lively community scenes, walkable environments, and a growing selection of local bars, trendy restaurants, and oh-so-chic boutiques. For those seeking coastal living, Imperial Beach remains one of the most affordable beach areas in the U.S., offering a unique investment opportunity as the last reasonably priced beachfront in the region​. Similarly, West Chula Vista is poised for a significant transformation with large-scale development projects underway, which could lead to future appreciation in property values. For those considering investment properties, neighborhoods like La Mesa and Oceanside offer distinct advantages. La Mesa is known for its numerous parks and outdoor recreational opportunities, making it attractive for families and active lifestyle seekers. Oceanside, on the other hand, offers the second most affordable beachfront properties in San Diego, providing a compelling option for long-term investment. Economic Drivers and Market Dynamics San Diego’s real estate market is fueled by a robust local economy, characterized by job growth in sectors like biotech, defense, and tourism. This economic strength, combined with the city’s unparalleled lifestyle appeal—thanks to the year-round sunshine, stunning beaches, and a wealth of recreational activities—continues to attract new residents and investors alike. This influx of people coupled with limited inventory keeps the market competitive. Tips for Buyers in a Competitive Seller's Market Navigating a seller's market can be challenging, but with the right agent and strategies, you can still secure your dream home. Here are some tips to help you stand out from the competition: Get Pre-Approved, Not Just Pre-Qualified: In a hot market, having a mortgage pre-approval letter shows sellers that you’re serious and financially capable of closing the deal. Pre-approval gives you a competitive edge by demonstrating that your financing is ready to go, which can be a deciding factor when multiple offers are on the table . Be Ready to Act Fast: Homes in a seller’s market can be snapped up quickly, sometimes within days or even hours of listing. Be prepared to move swiftly when you find a property you like. This means staying in close contact with your real estate agent, who can alert you as soon as new properties hit the market. Make a Strong, Clean Offer: In a competitive environment, it’s crucial to put your best foot forward with a strong offer. Consider offering more than the asking price, but ensure it’s within your budget. Additionally, keeping your offer clean—free of contingencies like needing to sell your current home—can make it more attractive to sellers. Consider Waiving Certain Contingencies: While this can be risky, waiving contingencies like the home inspection or appraisal can make your offer more appealing to sellers. However, it’s important to weigh the risks carefully and consult with your real estate agent to ensure you’re making a well-informed decision . Be Flexible with Closing Dates: Sellers may have specific needs when it comes to the timing of the sale. Offering flexibility with the closing date, whether they need a quick close or extra time, can set your offer apart from others . Write a Personal Letter: Sometimes a heartfelt letter to the seller, explaining why you love their home and how you envision your future there, can tip the scales in your favor. While not guaranteed to sway every seller, it can make a difference in a close bidding war. Carroll Realty: Your Trusted Partner Navigating San Diego’s real estate market can be challenging, but you don’t have to do it alone. At Carroll Realty, we are here for the long haul, dedicated to looking out for your best interests and helping you achieve the most out of your property. Whether it’s finding the right home or making strategic investment decisions, our deep market knowledge and commitment to personalized service ensure that we’re with you every step of the way. Our mission is to help you build a future where your dreams are within reach. We care for our clients’ properties as if they were our own, and we’re not in it for the quick dollar. With over 30 years of experience, we understand what it takes to achieve lasting success in real estate. Let us help you turn your property dreams into reality, with the care, dedication, and expertise you deserve. Book a call to get started today!
More Posts
Share by: